Target Market
Determination

Pay Advance Product — how we design and distribute our product to ensure it reaches the right consumers.

Section 01

About this document

This Target Market Determination (TMD) has been prepared by WageGo Pty Ltd ACN 687 117 273 (Us, We, Our) to comply with our Design and Distribution Obligations under Part 7.8A of the Corporations Act 2001 (DDOs). Wagego's Pay Advance Product (product) is not regulated by the National Credit Code (NCC) or by the National Consumer Credit Protection Act 2009 (Cth) (NCCP Act) by operation of s6(1) of the NCCP Act.

This document sets out the class of consumers for which our product is designed and likely appropriate for (target market), and conditions and circumstances for how the product can be distributed and when it needs to be reviewed. This is to make sure we're keeping consumers at the centre of our approach to the design and distribution of our financial products.

This TMD is not a summary of the terms and conditions of this product and does not constitute financial advice. Consumers should refer to the terms and conditions before acquiring the product to ensure that it is appropriate for their particular objectives, financial situation and needs. It applies to:

Product:Pay Advance
Issuer:WageGo Pty Ltd ACN 687 117 273
Effective date:1 July 2026
Version:1.0
Section 02

Target market

Description of the target market

We have assessed that this product is likely to meet the likely objectives, financial situation and needs of consumers who:

  • are individual Australian residents, at least 18 years of age;
  • meet WageGo's eligibility, identification, and lending criteria;
  • are currently employed and earn a consistent and verifiable income;
  • have an Australian bank account that receives regular salary or wage payments from which repayments can be made (direct debit or Payto);
  • require fast access to cash by way of an advance of their salary for various personal purposes including but not limited to unexpected expenses, discretionary purchases, or to manage the timing of personal finances;
  • have sufficient anticipated income at the next pay date to repay the pay advance in full including applicable fees;
  • are not experiencing financial hardship;
  • require convenient access to the mobile app that is always available 24/7;

We have assessed that this product, including its key attributes, is likely to meet the likely objectives, financial situation and needs of a consumer within the target market because it satisfies all the above criteria.

We consider that this product may not meet the likely objectives, financial situation and needs of a consumer who:

  • sole source of income comprises of government benefit payments;
  • requires credit for an amount less than $50 or more than $2,000;
  • requires a longer-term loan that can be repaid over more than 62 days or access to revolving credit; or
  • requires funds for business purposes.
Section 03

Product description and key attributes

WageGo's pay advance is a short-term credit contract that allows eligible consumers to access a portion of their accrued wages or salary ahead of their scheduled pay date. The Product is exempted from the NCC by operation of section s6(1) of the NCCP, on the basis that the:

  • term of the pay advance does not exceed 62 days;
  • credit fees and charges do not exceed 5% of the Pay Advance Amount; and
  • annual percentage rate does not exceed 24% per annum.

The Key Product attributes are as follows:

Product AttributeDetails
Pay Advance AmountMinimum $50 up to a maximum $2,000 per pay advance (subject to individual credit and eligibility assessment).
Pay Advance TermUp to 62 days from the date of the first pay advance in their current pay cycle.
Interest RateUp to 24% per annum.
Repayment FrequencyAligned to consumers' regular pay cycle (weekly, fortnightly, or monthly). 1 repayment term only i.e. each advance must be repaid in full on the consumer's next pay day.
Fees and ChargesEstablishment fee of 5% of Pay Advance Amount.
Number of advancesConsumers may obtain multiple advances in one pay cycle, however each advance must be repaid in full on their next pay day. Consumers need to pay off all outstanding advances in a pay cycle, before being able to obtain an advance in the next pay cycle.
Section 04

Distribution conditions and restrictions

Distribution Channels

WageGo distributes the product directly to consumers through our mobile application ("WageGo mobile app").

This product cannot be distributed through third parties.

Distribution conditions and assessment

Consumers are required to set up an account through the WageGo mobile app, connect their bank account and complete ID checks by enabling financial information and personal details to be verified. This ensures the consumer falls within the target market for the product, and is assessed against Wagego's eligibility, credit assessment and identity criteria.

The following factors that are built into our mobile app, assessment and approval process are designed to ensure that our product is distributed to customers within the target market:

  • Applicants are required to download the mobile app, set up an account and connect their bank account which allows WageGo to verify the applicant's eligibility, identity and financial information to proceed.
  • Applicants' bank statements must indicate they have the financial capacity to repay the Pay Advance Amounts in full including the 5% establishment fee, and applicable interest on their next pay day.
  • The assessment and approval criteria programmed into our credit assessment system does not allow approval of applications that do not meet our lending criteria or consumers who fall outside the target market parameters.

Where the application satisfies all criteria for approval and the application reveals no indications that the applicant is not within the target market for the product, the application is auto approved by our decision engine. Where the application fails to satisfy sufficient approval criteria, it is auto declined by the decision engine.

Our systems are monitored through assurance programs such as sample file monitoring for errors and to ensure we are meeting our legal obligations and remain consistent with our internal policies and procedures.

Our website and mobile app contain sufficient information for consumers to enable them to make an informed decision about whether to apply for the product and evaluate whether it suits their needs and objectives. Our distribution channels appropriately present the product by:

  • Displaying information directed towards the target market for the product;
  • Clearly presenting the information relating to a consumer's likely eligibility for the product;
  • Accurately displaying Information about the product with a summary of key benefits, fees and charges, in an easy to navigate format;
  • Not providing false or misleading information; and
  • Displaying all relevant disclosures or warnings as required by law.

We have assessed the adequacy of the distribution conditions and restrictions of the product and have formed the view they are appropriate because only consumers within the target market are offered the product, providing them with clear access to apply for the product via the mobile app and be approved for the product.

Further, the assessment and approval process ensures that the consumer has the financial capacity to repay the Pay Advance Amount on their next pay day and therefore distributed to the class of consumers for whom the product has been designed.

Section 05

Reviewing this TMD

We will review this TMD in accordance with the below:

Initial reviewAnnually, from the Effective date.
Periodic reviewsAt least annually following the last review, with the review completed by the anniversary date of the TMD, irrespective of whether or not a trigger event has occurred in that year.
Review triggersThe occurrence of one or more of the following review triggers or events (which reasonably suggest the TMD is no longer appropriate) will prompt us to review this TMD within 10 business days of the date we identify a trigger event:
  • occurrence of a significant dealing that is required to be reported to ASIC;
  • a significant change in metrics, including but not limited to, the number and nature of complaints or feedback, default, late or dishonour rates and bad debts;
  • a material change to the design or distribution of the product or the terms and conditions including related documentation;
  • a material change in the law, regulator expectations or applicable industry standards that may affect the operation of the product.
Section 06

Distribution information reporting requirements

We will collect the following information from our distributors who engage in retail product distribution in relation to this product:

Type of informationDescriptionReporting Period
Complaints

Details of any complaint during the reporting period including:

  • the number of complaints;and
  • details of the specific complaint
Quarterly, within 10 business days of the end of each period.
Significant dealing/sDate or date range of the significant dealing/s and description of the significant dealing (e.g. why it is not consistent with the TMD).As soon as practicable, and within 10 business days after becoming aware.